The good folks at Eyes On Sales just published a piece I wrote on how to work with an agency. These are the key points: 1. Align the inside team 2. Look everywhere 3. Trust but verify 4. Feedback early
I’ve got a new piece on branding for small businesses on OPEN Forum today. Here are the first few lines: You might think that branding is for the big guys. Sure, it’s fine for P&G and Microsoft, but not for you.
What we do is serious business, right? Success rides on the decisions we make every day. We’re indispensable. Sure. Keep believing that. As I think about what I do for a living and why I do it, the thing that
I was chatting with an old friend the other day about writing and business. And we concluded to be successful both must have one key ingredient: focus. Normally, that’s a word I would write only rarely because it’s usually BS.
One headline describing the medical leave of Steve Jobs went like this: “Steve Jobs to take medical leave. Again.” Obviously, his health is his primary concern. But the way that headline is written aggravates the heck out of me. It’s
You hear it both ways. And there’s a lot of debate over it, as you would expect. Google the very title of this blog post and you’ll be told by the bright folks from the other coast that there are
Funny, isn’t it? Cliches are everywhere. Sometimes we’re blind to them. Just don’t see them because they’re so common. And other times they hit us between the eyes and they’re impossible to take.
Three must-have WordPress pluginsI’ve been using WordPress now for several years. As I’ve said before, it’s a great tool (Drupal is terrific as well; I’m working on a website implementation with it right now). I’m in a WordPress dashboard pretty much every day. Here are a few must-have plugins I have to tell you about:
I wrote a piece on writer’s block for Ben Afia, who’s head honcho at the UK-based tone of voice, copywriting firm Afia (he does so much more great stuff, so visit his website where he’ll do a much better job
I write this from a Toshiba laptop. But I’m a former Dell user. I’ve probably had seven or eight Dells over the years–and we have three in use in the household today. They’re OK machines. Not great, not lousy. Competent