The 5 Rules for Working with an Agency

The 5 Rules for Working with an Agency

Feb. 17, 2012 by

The good folks at Eyes On Sales just published a piece I wrote on how to work with an agency. These are the key points: 1. Align the inside team 2. Look everywhere 3. Trust but verify 4. Feedback early

3 Reasons Why Branding is Critical for Every Small Business

3 Reasons Why Branding is Critical for Every Small Business

Mar. 17, 2011 by

I’ve got a new piece on branding for small businesses on OPEN Forum today. Here are the first few lines: You might think that branding is for the big guys. Sure, it’s fine for P&G and Microsoft, but not for you.

Keeping it light

Keeping it light

Mar. 1, 2011 by

What we do is serious business, right? Success rides on the decisions we make every day. We’re indispensable. Sure. Keep believing that. As I think about what I do for a living and why I do it, the thing that

Why writing is a lot like business

Why writing is a lot like business

Feb. 23, 2011 by

I was chatting with an old friend the other day about writing and business. And we concluded to be successful both must have one key ingredient: focus. Normally, that’s a word I would write only rarely because it’s usually BS.

Steve Jobs and Apple

Steve Jobs and Apple

Jan. 17, 2011 by

One headline describing the medical leave of Steve Jobs went like this: “Steve Jobs to take medical leave. Again.” Obviously, his health is his primary concern. But the way that headline is written aggravates the heck out of me. It’s

Twenty eleven or two thousand and eleven? That is the Question

Twenty eleven or two thousand and eleven? That is the Question

Jan. 4, 2011 by

You hear it both ways. And there’s a lot of debate over it, as you would expect. Google the very title of this blog post and you’ll be told by the bright folks from the other coast that there are

Going forward, we won’t leverage any cliches. It’ll be a win-win. Sound like a plan?

Going forward, we won’t leverage any cliches. It’ll be a win-win. Sound like a plan?

Nov. 30, 2010 by

Funny, isn’t it? Cliches are everywhere. Sometimes we’re blind to them. Just don’t see them because they’re so common. And other times they hit us between the eyes and they’re impossible to take.

Three must-have WordPress plugins

Three must-have WordPress plugins

Nov. 24, 2010 by

Three must-have WordPress pluginsI’ve been using WordPress now for several years. As I’ve said before, it’s a great tool (Drupal is terrific as well; I’m working on a website implementation with it right now). I’m in a WordPress dashboard pretty much every day. Here are a few must-have plugins I have to tell you about:

Five tips for dealing with writer’s block

Five tips for dealing with writer’s block

Oct. 29, 2010 by

I wrote a piece on writer’s block for Ben Afia, who’s head honcho at the UK-based tone of voice, copywriting firm Afia (he does so much more great stuff, so visit his website where he’ll do a much better job

You can tell it’s a Dell

You can tell it’s a Dell

Oct. 26, 2010 by

I write this from a Toshiba laptop. But I’m a former Dell user. I’ve probably had seven or eight Dells over the years–and we have three in use in the household today. They’re OK machines. Not great, not lousy. Competent

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