You can tell it’s a Dell

You can tell it’s a Dell

Oct. 26, 2010 by

I write this from a Toshiba laptop. But I’m a former Dell user. I’ve probably had seven or eight Dells over the years–and we have three in use in the household today. They’re OK machines. Not great, not lousy. Competent

I knew all those marketing dollars were well spent

I knew all those marketing dollars were well spent

Oct. 18, 2010 by

The next time you get flack for the size of your advertising or marketing budget, point to the latest IHS Global Insight study for the Advertising Coalition that says $1 million in ad outlays “supports 69 American jobs.” You’re supporting

All marketing is persona(l)

All marketing is persona(l)

Sep. 29, 2010 by

The great US political figure Tip O’Neil loved to say that “all politics is local,” meaning if you don’t listen to and understand your constituents, you won’t last very long. In marketing, the same is true. All marketing is personal.

AOL buys content (and TechCrunch)

AOL buys content (and TechCrunch)

Sep. 28, 2010 by

TechCrunch, the great array of tech blogs, will soon be part of AOL. Just what does this mean? Start a blog, cross your fingers, and hope AOL comes a-calling? Maybe. But, realistically, no. It’s all about content. AOL is many

That’s not really what he said

That’s not really what he said

Sep. 28, 2010 by

Under a headline “Possible Facebook IPO in 2012, Says Board Member,” Read Write Web jumped on a Fox Business News interview with Facebook board member Peter Thiel. But it looks like there was a disconnect with the headline writer because Thiel

Commodore makes a comeback (sort of)

Commodore makes a comeback (sort of)

Sep. 27, 2010 by

Anyone who was into computing in the 1980s knows the name Commodore. The company revolutionized home computing with the Commodore 64 in 1982. We had a couple around a video production company I worked with back then (we used them for teleprompters, mainly),

Memories of disasters past

Memories of disasters past

Sep. 23, 2010 by

The news of the Facebook outage, and shorter but similar outages for Twitter, got me thinking about the long ago spate of outages in the late 1990s. eBay led the pack with outage after outage in 1999. The company I

The whitepaper just won’t go away, part VI

The whitepaper just won’t go away, part VI

Sep. 22, 2010 by

The last installment of the whitepaper saga There are many good, even great, whitepapers out there. But it’s not easy to find them. I’ve found a few that I’ll highlight here. The first two are ones I wasn’t involved in

3 great tools for marketers

3 great tools for marketers

Sep. 22, 2010 by

Ah, the bygone days of Don Draper’s America. Time was when the only tools a marketer needed was a pack of Camels, maybe an adult beverage on the rocks, a sharp Dixon Ticonderoga, and a nice thick pad of yellow lined

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