Posted by on March 17, 2011

I’ve got a new piece on branding for small businesses on OPEN Forum today. Here are the first few lines:

You might think that branding is for the big guys. Sure, it’s fine for P&G and Microsoft, but not for you.

Stop and consider this: No matter the business or market—no matter how big or small—there’s one immutable truth: you already have a brand. You created your brand the moment you started your business.

Have a read of it here.

Posted in: Blog, Uncategorized


  1. Isadore Fried
    March 27, 2011

    Leave a Reply

    From a marketing $ perspective, what do you think of Lincoln-Mercury\’s current prospect acquisition campaign of giving away free New York Time Digital subscriptions?

    • Mark Reed-Edwards
      April 4, 2011

      Leave a Reply

      Isadore, Thanks for the comment. I\’m not familiar with this campaign. I\’d have to see the results to know if it was effective. MRE

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