I’ve got a new piece on branding for small businesses on OPEN Forum today. Here are the first few lines:
You might think that branding is for the big guys. Sure, it’s fine for P&G and Microsoft, but not for you.
Stop and consider this: No matter the business or market—no matter how big or small—there’s one immutable truth: you already have a brand. You created your brand the moment you started your business.
Have a read of it here.